Eating clean can be rewarding in more ways than one—especially when you use Rakuten and Fluz to get cashback on your favorite organic and wellness brands. Whether you’re ordering pantry staples from Thrive Market or restocking supplements from The Vitamin Shoppe, these platforms offer simple ways to earn money back on purchases you’re already making. Here’s how health-conscious shoppers can maximize savings while staying true to their values.

What Are Rakuten and Fluz, and How Do They Work?

Rakuten is a free cashback platform that partners with thousands of online stores, offering users a percentage of their total purchase back in cash. You can sign up and shop directly through the website or app, or install the browser extension for automatic deal notifications while browsing online. Once you activate a deal and complete a purchase, cashback is credited to your Rakuten account and paid out quarterly via PayPal or check.

Fluz is a cashback app that lets you buy discounted gift cards to use at the time of checkout—both online and in-store. You purchase a gift card for the exact amount due and immediately earn cashback when you pay. Unlike traditional cashback programs, Fluz rewards you in real time, making it a powerful complement to Rakuten for online wellness shopping.

Best Organic and Wellness Retailers on Rakuten (and Fluz)

Here are some of the top Rakuten partners ideal for healthy eaters—and how Fluz can help you stack additional savings:

• Thrive Market: A membership-based grocery platform offering organic, non-GMO foods, household items, and clean beauty products at wholesale prices. Rakuten frequently offers cashback here, sometimes exceeding 10%.
• Vitacost: Known for health supplements, plant-based pantry items, and natural personal care. Rakuten often lists high cashback rates during seasonal promotions.
• The Vitamin Shoppe: Great for vitamins, protein powders, and clean lifestyle brands. You can get cashback at The Vitamin Shoppe with a Fluz gift card and also activate Rakuten cashback during checkout for double rewards.
• iHerb: Offers a wide range of natural products including organic snacks, teas, skincare, and eco-friendly home items. Rakuten’s partnership with iHerb makes it easy to save while supporting global wellness brands.
• Grove Collaborative: Focused on sustainable cleaning products, zero-waste tools, and healthy home essentials. Cashback through Rakuten can often be combined with Grove’s own promotional bundles.

Browser Extension vs. In-App Shopping: Which Is Better?

Browser Extension: Ideal for desktop shopping. Once installed, Rakuten will alert you when you’re on a partner site and offer to activate cashback. It also applies available coupon codes automatically at checkout.

Rakuten Mobile App: Perfect for mobile-first shoppers. Shopping directly through the Rakuten app guarantees cashback tracking and is especially helpful when browsing exclusive app-only rates or flash offers.

Pro Tip: Stack Cashback with Fluz When Possible

While Rakuten works best for online shopping, you can increase your total rewards by pairing it with Fluz gift cards. For instance, buy a discounted Vitamin Shoppe gift card through Fluz and use it as payment when checking out through Rakuten. You’ll earn cashback from both platforms—one at the point of payment and one post-purchase—without changing your routine.